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Our Team


Vesna Spadafora​

Vesna Spadafora

Founder / President and CEO of REEL Outline

Vesna brings 26 years of hospital and community pharmacy experience to REEL Outline. Throughout her career, she has helped develop educational tools for patients, and she has completed a variety of professional development courses to help expand her scope of practice. Vesna’s passion for continuous learning inspired her to develop REEL Outline. As President, CEO and Founder, Vesna is committed to delivering a more effective and engaging patient education experience into the world of healthcare, while at the same time providing tools to assist pharmacists in performing clinical services.

Dorothy Pardalis

Dorothy Pardalis

Executive Vice President of Development for Pharmacy Clinical Services, Solutions
Dorothy brings 23 years of experience and leadership as a Pharmacist in community practice as well as a Clinical Pharmacist in a multidisciplinary Family Health Team. Her roles in these settings have fueled her passion to empower patients to self-manage their medical conditions and take control of their health. Much of her career has also largely focused on expanding the role of the Pharmacist to optimize the care they provide to patients. She has authored many continuing education programs and presented nationally to a variety of audiences.
Amyn Sarif

Amyn Sarif

CTO/CIO, Vice President of Cyber Security 

Amyn brings over 25 years of Technology and Cybersecurity experience. He is a graduate of Economics and has strong financial and business acumen. Amyn has worked a significant portion of his career in Technology Strategy and Engineering where he was responsible for evaluating and implementing new technologies. The last 8 years have been spent in Cybersecurity, focusing on Mergers and Acquisitions to protect the healthcare sector.
Genni Lipari

Genni Lipari

Vice President of Continuous Improvement for Clinical and
Patient Services, Education

Genni graduated in 2014 with a Doctor of Pharmacy (“PharmD”) degree from Wayne State University in Detroit, Michigan. Since then, she has been working in the community practice setting for both independent and chain pharmacies. This experience has given Genni a great perspective on the development of REEL Outline. Genni is passionate about direct patient care services and empowering patients through knowledge and education. She looks forward to what the future of pharmacy has in store for her.

Chantelle Klundert

Vice President of Consumer Health, Clinical Innovation for Pharmacy Technicians

Chantelle Klundert is an accredited pharmacy technician registered with the Ontario College of Pharmacists. Chantelle has divided her career across several hospital environments, including Windsor Regional and Hôtel-Dieu Grace Hospitals, where she has contributed to several specialty teams including IV and Outpatient Care. Trained in IV sterile preparations and medication reconciliation, Chantelle is integral to several day-to-day operations within the hospitals in which she works.


Dorothy Lan​

Dorothy Lan

Chief Strategy Officer of Geriatric Pharmacy Clinical Services, Education

Dorothy brings over 15 years’ experience working within the long-term care and retirement sectors. She is always ready to make educationally effective changes to her patient care approach and is constantly designing ideas in using a holistic approach to patient education. Dorothy shares her passion for senior care with the REEL Outline team. 

Alexa Spadafora

Research, Development, and Quality Assurance Associate
Alexa is an incoming fourth year Doctor of Pharmacy (PharmD) student at the University of British Columbia with varied experience in pharmacy practice in both Ontario and BC. Committed to ensuring the safety and efficacy of medications, Alexa has worked in quality assurance for a pharmaceutical company. In August 2024, she has elected to focus academically on community engagement and health promotion to help bridge the gap between pharmacy and public health initiatives. At REEL Outline, Alexa tests the software product and contributes to the research and development for patient education components for various clinical service modules, including Annual Medication and Minor Ailment Prescribing. Alexa joined REEL Outline three years ago.
Marie Campagna

Marie Campagna

Chief Financial Officer, Business Advisor

With over 40 years of progressive experience in the public and private sectors, Marie Campagna has driven a strong track record of results, execution excellence, and improved operational efficiency while supporting patient care/client needs and the values of the organization. Her career has been rooted in finance and operational support and spanned many sectors including healthcare, automotive, logistics and pharmaceuticals.

Christine Donaldson​

Christine Donaldson

Vice President Risk Management/ Business Hospital and Outpatient Services

Christine Donaldson Vice President, Pharmacy HealthPRO Procurement Services, Inc. Christine principals HealthPRO’s Pharmacy portfolio, leading the procurement of pharmaceuticals on behalf of more than 1,300 hospitals across the country. In this role, Christine works collaboratively with members, suppliers, industry associations and all levels of government to spearhead strategic initiatives designed to maximize savings and promote assurance of supply and patient safety.

Victoria Columbus​

Victoria Columbus

Chief Strategy Officer Of Business Services for USA Sector

Victoria has been a licensed Pharmacist for over 25 years; she has spent a majority of that time in Managed Healthcare in Michigan, serving the needs of the Medicaid and Medicare populations. Having worked for several large corporations, including CVS Caremark, Victoria led teams in Client, Account and Clinical Services combining Strategic Planning and Growth with Clinical expertise.

Neda Debassige Toeg

Vice President Indigenous Health Education, Research and Policy

Neda Debassige Toeg is a Treaty Status Ojibwa from M’Chigeeng First Nation on Manitoulin Island Ontario. Neda brings 19 years of experience as a Pharmacist in community practice, along with leadership and organizational abilities and involvement with many types of research projects.

Her ultimate goal has always been to play a key role in the health and wellness of Canada’s Indigenous people. She has is known to many as national role model for Indigenous youth aspiring towards a future in the medical fields especially Pharmacy.

Neda is the president and founder of Aboriginal Pharmacists Association of Canada (APAC).
Recently relocating to her community in northern Ontario, M’Chigeeng First Nations on Manitoulin Island,
Neda working to establish Sweetgrass Pharmacy & Compounding (SG Rx) the premier Indigenously owned and operated pharmacy on a reservation in Canadian History.

Rita Winn​

Rita Winn

Chief Strategy Officer of Business Advisory, Development

Rita Winn is a Director of Lovell Drugs Ltd. where she is always enthusiastic to pilot new technologies, products and programs to help advance the role of the community Pharmacist,  and to share this information with others. Rita has been a tireless advocate for the pharmacy profession for over 30 years and brings this passion with her to the REEL Outline team.

Rita Winn​

Jesse Ziter

Executive Copy Chief

Jesse is a university instructor, communications specialist, and freelance writer and editor. He currently teaches Technical Communications at the University of Windsor as a Lecturer cross-appointed to the Faculty of Arts, Humanities and Social Sciences and the Department of Communication, Media and Film. Jesse, who has ten years’ experience in professional copywriting and editing, was previously the Copy Chief at a boutique advertising agency and publishing firm. He has also worked in communications in various administrative capacities at University of Windsor.