Vesna is a Clinical Pharmacist with more than 30 years of experience across hospital and community pharmacy settings, combining frontline clinical expertise with a passion for digital health innovation and advancing patient-centered care.

Throughout her career, Vesna has remained dedicated to improving patient engagement, supporting clinical excellence, and advancing the evolving role of pharmacists in healthcare. Her clinical experience spans acute care, rehabilitation, chronic disease management, mental health support, anticoagulation therapy, diabetes education, cardiac wellness, stroke recovery, palliative care, and antimicrobial stewardship.

As Founder & CEO of REEL, Vesna is focused on building digital health solutions that help pharmacists guide patients through their health journeys while improving the consistency, efficiency, and impact of clinical pharmacy services.

Vesna believes healthcare begins with meaningful human connection. Known for her positive energy and compassionate leadership style, she is passionate about encouraging others to lead with kindness, embrace a growth mindset, speak positively, and approach each day with purpose and gratitude.

Her daughter, Alexa — now a pharmacist herself — has played an integral role in the research, clinical development, and hands-on testing of the platform, helping shape a solution built by pharmacists, for pharmacists.

Above all, Vesna is a devoted wife, mother, and Nonni who values family, balance, and lifelong learning. Outside of work, she enjoys yoga, Pilates, tennis, photography, traveling, cooking, and spending time with family, friends, and her dog Emmie.